☑️Press Releases

Short Description on how to write your own Press Release before proceeding to our packages.

Trying to win press coverage for your crypto, ICO, token event or blockchain product? Well one of the easiest “do-it-yourself” PR hacks is to write a crypto press release, then pitch it to journalists and influencers.

But unfortunately crypto and blockchain experts aren’t always PR experts. And it is often misjudged at how underused the humble press release is when a startup is trying to win media coverage.

Approach it the right way – the press release golden rules

You’re obviously eager to get your ICO or crypto talked about in the media. But make sure you stick to a few golden rules when it comes to writing a press release. This way you can stay on the good side of journalists and influencers and increase your chances of generating that media attention you crave.

1. It’s not a sales brochure.

This is the most important thing to bear in mind. A press release is a medium for publicizing an announcement. It should therefore be a factual piece of writing. If it’s a blatant piece of promotional material, journalists and influencers won’t be interested in it. After all, it’s a journalist’s job to tell stories, not promote products.

2. Find your angle.

Here’s one of the first things we often have to educate our clients on: simply announcing the launch of a new cryptocurrency or blockchain company is no longer considered newsworthy. Therefore you have to develop your hook or your angle. Put simply, you need to explain why this matters to the people reading it.

You no doubt already know what makes your product unique. It could be that your blockchain product or crypto solves a common problem, addresses a clear need, or opens up a gap in the market. Whatever your angle is, make sure you build the narrative of your press release around this.

3. Support arguments with data.

Objectivity is key here. The angle that you work into your press release should be backed up with credible third party data. If you’re claiming there’s a huge market potential for your crypto, provide links to reliable sources that support this claim, such as industry or governmental reports.

4. Include social proof.

Just as important as articulating your angle is including your social proof. This is the proof that you and your company are credible and are to be taken seriously. This usually gets easier the longer you’ve been established, as the more you will have achieved. But if you’re a new startup, this could be things such as whether you’ve been through an incubator or accelerator program, or if the founders have graduated from a prestigious university.

5. Keep it short.

A press release should be a concise summary of an important announcement. Try and keep it to around one page of text (with a normal font size). The longer it is – the less likely people are to read it!

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